Thinking about a future assignment? .........logistics strategy, supply chain analysis? ...........mapping / demographics? ............end-to-end trade off modelling? ............need some industry research? ..............................Do get in touch: 01295 758875
Conveyor While most of our projects are measured in weeks, Aricia has completed effective projects in just a few days

Mapping & GIS

We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various logistics network design and location analysis such as:

  • Facility relocation and weighted "centres of gravity"
  • Visualise size of flows
  • Allocate customers between fulfilment centres or depots

Read our talk through of a typical logistics mapping project.

For £27 you can buy our ebook on UK Logistics Location Strategy - fill in our contact form and someone will be back to you very shortly.

We have also helped clients in sales and marketing:

  • Identifying customer hot spots
  • Prioritising sales leads
  • Competitor adjacency analysis

And in areas such as managing territories for field engineers.

Maptitude showing deliveries & depots

What is Maptitude and what else can it do?

Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:

  • Know exactly where your customers are and what sites are best for your business
  • Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
  • Use demographic data to model what additional business is likely to look like for your company
  • Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
  • Enhance your reports and presentations with maps and charts

You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.


Maptitude Training

Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, the user manual is also comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on YouTube. However many people find that a more time-effective method is to undertake training.

Aricia provides UK-based in-company training aimed at getting you started with Maptitude and more tailored training for specific needs. Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of some subjects that are covered in depth and awareness of other features so that the user can return to them as required.

Or, if you need assistance with something specific, we can help you with on-the-project coaching, so you come away with useful results immediately. Minimum 2 hours (=£220+VAT) or pro rata - we try to keep Friday mornings free for this.

Maptitude Tips

We usually change one of the tips every week or so:

Tip A: If you’re locating drops by address, you can get Maptitude to ask if it’s uncertain where to place a spot - Edit-Preferences-Locating and set to “Ask if uncertain”. In other circumstances, you can ask it to “scatter” drops if you don’t want several all in exactly the same place.

Tip B: If you’ve just created some drive time zones, but neglected to access the demographic report while the toolbox was open, just make your drive time the working layer and press the ‘Excel’ button in the icons at the top, over near the left hand side for a quick report, or Tools, Analysis, Overlay to get the full PDF report.

Tip C: Say you’re using the demographics and you want to sum a number of the age ranges ...with an open dataview, select from the menu Dataview-Formula Field, then choose Statistics from list on right hand side and choose Sum from the dropdown and then choose your fields – you can even weight them if you choose.

If you'd like an alert when a fresh tip is posted, follow on Twitter:

Follow @KirstenTisdale on Twitter


Useful information provided at a good pace. Trainer very approachable

Gwennan Higham, Welsh for Adults