While most of our projects are measured in weeks, Aricia has completed effective projects in just a few days

Mapping & GIS

We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various network design and location analysis such as:

Facility location and weighted "centres of gravity"
Visualise size of flows
Allocate customers between fulfilment centres or depots

We also have also helped clients in sales and marketing:

Identifying customer hot spots
Prioritising sales leads
Competitor adjacency analysis

And in areas such as managing territories for field engineers.

What is Maptitude and what else can it do?

Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:

Know exactly where your customers are and what sites are best for your business
Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
Use demographic data to model what additional business is likely to look like for your company
Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
Enhance your reports and presentations with maps and charts

You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.

Maptitude Training

Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, the user manual is also comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on YouTube. However many people find that a more time-effective method is to undertake training.

Aricia provides in-company training through one-day courses aimed at getting you started with Maptitude and more tailored training for specific needs. Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of some subjects that are covered in depth and awareness of other features so that the user can return to them as required.

Or, if you need assistance with something specific, we can help you with on-the-project coaching, so you come away with useful results immediately. Minimum 2 hours (=£210+VAT) or pro rata - we try to keep Friday mornings free for this and are happy to meet up in one of the informal coffee areas in the Premier Inn at Banbury, or at a location of your choice with travel costs.

Maptitude Tips

We usually change one of the tips every week or so:

Tip A: Say you're planning on building a new DC and have a couple of options - Maptitude can tell you how many people live within a 10 mile radius including not just the daytime and workplace population, but people who work in Transport & Storage.

Tip B: Remember that if you swap to km, the road speeds in Maptitude will still be shown in mph as they are part of the core HERE data.

Tip C: Here’s the dates when Caliper are over in the UK for Maptitude training or get in touch with us at Aricia if you want training any other time.

If you'd like an alert when a fresh tip is posted, follow on Twitter:

Follow @KirstenTisdale on Twitter

core activities strategic planning business growth mapping

Useful information provided at a good pace. Trainer very approachable
Gwennan Higham, Welsh for Adults