Thinking about a future assignment? .........logistics strategy, supply chain analysis? ...........mapping / demographics? ............end-to-end trade off modelling? ............need some industry research? ..............................Do get in touch: 01295 758875
Conveyor While most of our projects are measured in weeks, Aricia has completed effective projects in just a few days

Mapping & GIS

We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various network design and location analysis such as:

  • Calculate weighted "centres of gravity"
  • Visualise size of flows
  • Allocate customers between fulfilment centres or depots

We also have also helped clients in sales and marketing:

  • Identifying customer hot spots
  • Prioritising sales leads
  • Competitor adjacency analysis

And in areas such as managing territories for field engineers.

Maptitude Density Grid

What is Maptitude and what else can it do?

Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:

  • Know exactly where your customers are and what sites are best for your business
  • Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
  • Use demographic data to model what additional business is likely to look like for your company
  • Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
  • Enhance your reports and presentations with maps and charts

You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.


Maptitude Training

Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, the user manual is also comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on YouTube. However many people find that a more time-effective method is to undertake training.

Aricia provides in-company training through one-day courses aimed at getting you started with Maptitude and more tailored training for specific needs. Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of some subjects that are covered in depth and awareness of other features so that the user can return to them as required.

Or, if you need assistance with something specific, we can help you with on-the-project coaching, so you come away with useful results immediately. Minimum 2 hours (=£200+VAT) or pro rata - we try to keep Friday mornings free for this and are happy to meet up in one of the informal coffee areas in the Premier Inn at Banbury, or at a location of your choice with travel costs.

Maptitude Tips

We usually change one of the tips every week or so:

Tip A: If you need to hide all the labels for a layer, use the Display Manager. But if you just need to need to get rid of one pesky label that's getting in the way, right click on the individual label and then select Suppress Display.

Tip B: Maptitude 2018 has a great new feature - facility location using the road network - you can see the video of how it works on Caliper's website.

Tip C: Maptitude 2018 makes it much easier to link to your data (rather than one-off import), asking you in the quick start if that's what you want to do. After that, if you make a change in Excel, you don't have to re-import and start all over again …when you come back into Maptitude, just go the Map menu and choose Update Linked Records - this geocodes any changed postcodes automatically.

If you'd like an alert when a fresh tip is posted, follow on Twitter:


Useful information provided at a good pace. Trainer very approachable

Gwennan Higham, Welsh for Adults