Thinking about a future assignment? .........logistics strategy, supply chain analysis? ...........mapping / demographics? ............end-to-end trade off modelling? ............need some industry research? ..............................Do get in touch: 01295 758875
Conveyor While most of our projects are measured in weeks, Aricia has completed effective projects in just a few days

Mapping & GIS

We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various logistics network design and location analysis such as:

  • Facility relocation and weighted "centres of gravity"
  • Visualise size of flows
  • Allocate customers between fulfilment centres or depots

Read our talk through of a typical logistics mapping project.

For £27 you can buy our ebook on UK Logistics Location Strategy - fill in our contact form and someone will be back to you very shortly.

We have also helped clients in sales and marketing:

  • Identifying customer hot spots
  • Prioritising sales leads
  • Competitor adjacency analysis

And in areas such as managing territories for field engineers.

Maptitude showing deliveries & depots

What is Maptitude and what else can it do?

Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:

  • Know exactly where your customers are and what sites are best for your business
  • Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
  • Use demographic data to model what additional business is likely to look like for your company
  • Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
  • Enhance your reports and presentations with maps and charts

You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.


Maptitude Training

Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, the user manual is also comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on YouTube. However many people find that a more time-effective method is to undertake training.

Aricia provides UK-based in-company training aimed at getting you started with Maptitude and more tailored training for specific needs. Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of some subjects that are covered in depth and awareness of other features so that the user can return to them as required.

Or, if you need assistance with something specific, we can help you with on-the-project coaching, so you come away with useful results immediately. Minimum 2 hours (=£220+VAT) or pro rata - we try to keep Friday mornings free for this.

Maptitude Tips

We usually change one of the tips every week or so:

Tip A: The road speeds included in Maptitude are for general traffic for Wednesday lunchtime from HERE. In the 2021 version, when you're creating, for example, drive time zones, you can now choose your own speeds for major road types if you wish ...or use the speeds within Maptitude, or tweak them up or down using sliders.

Tip B: Want to match particular company colours when doing themes? Right at the bottom of the colours on the Style tab is Custom – choose exactly the colour you want.

Tip C: Need some Maptitude training – Caliper in the US are offering virtual training in May - doesn't matter what country you're in!

If you'd like an alert when a fresh tip is posted, follow on Twitter:

Follow @KirstenTisdale on Twitter


Useful information provided at a good pace. Trainer very approachable

Gwennan Higham, Welsh for Adults