Mapping & GIS
We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various logistics network design and location analysis such as:
- Facility relocation and weighted "centres of gravity"
- Visualise size of flows
- Allocate customers between fulfilment centres or depots
Read our talk through of a typical logistics mapping project.
For £27 you can buy our ebook on UK Logistics Location Strategy - fill in our contact form and someone will be back to you very shortly.
We have also helped clients in sales and marketing:
- Identifying customer hot spots
- Prioritising sales leads
- Competitor adjacency analysis
And in areas such as managing territories for field engineers.
What is Maptitude and what else can it do?
Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:
- Know exactly where your customers are and what sites are best for your business
- Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
- Use demographic data to model what additional business is likely to look like for your company
- Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
- Enhance your reports and presentations with maps and charts
You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.
Maptitude Training
Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, which is comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on YouTube. However many people find that a more time-effective method is to undertake training.
Aricia provides UK-based
aimed at getting you started with Maptitude and more tailored training for specific needs. Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of some subjects that are covered in depth and awareness of other features so that the user can return to them as required.
Or, if you need assistance with something specific, we can help you with on-the-project coaching, so you come away with useful results immediately - minimum 2 hours (=£240+VAT) or pro rata.
Maptitude Tips
We usually change one of the tips every week or so:
Tip A: Another great tool in #Maptitude, to bring out the stories in your data, is heat density analysis. You can see the map I’m talking about in Linkedin post. Maptitude is used here to look at where the hot spots are in terms of both the number (left map) and square footage (right map – well sqm, rather than sqft) of what are counted as large distribution warehouses. If you fancy getting Maptitude yourself and need some training – get virtual training direct from Caliper in the US in February or you could talk to us about tailored in-company training in the UK – just contact us to start a conversation.
Tip B: This post on Linkedin is about ‘tagging’ in Maptitude – unlike a data viz package, Maptitude is a GIS (Geographic Information System), which means that the different layers in the map, including your own data, can relate to each other. In a matter of moments, you can tag all your locations with, in this example, the Westminster Constituency that it’s in – like adding an extra column to a spreadsheet.
Tip C: This tip is about using 'themes' to bring out the stories in your data - two types of theme are used in this Linkedin post - sizing, to show how big the DCs are, and colour to show the valuation of business rates per sqm and how it has changed from 2017 to the valuation for 2023. There are also other ways in which you can theme data to bring out the story on your map - different symbols for different types (perhaps for different customer groups) is another really useful one.
If you'd like an alert when a fresh tip is posted, follow Kirsten on Linkedin, which is where we'll be posting first going forward.