Thinking about a future assignment? .........logistics strategy, supply chain analysis? ...........mapping / demographics? ............end-to-end trade off modelling? ............need some industry research? ..............................Do get in touch: 01295 758875
Conveyor While most of our projects are measured in weeks, Aricia has completed effective projects in just a few days

Mapping & GIS

We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various logistics network design and location analysis such as:

  • Facility relocation and weighted "centres of gravity"
  • Visualise size of flows
  • Allocate customers between fulfilment centres or depots

Read our talk through of a typical logistics mapping project.

For £27 you can buy our ebook on UK Logistics Location Strategy - fill in our contact form and someone will be back to you very shortly.

We have also helped clients in sales and marketing:

  • Identifying customer hot spots
  • Prioritising sales leads
  • Competitor adjacency analysis

And in areas such as managing territories for field engineers.

Maptitude showing deliveries & depots

What is Maptitude and what else can it do?

Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:

  • Know exactly where your customers are and what sites are best for your business
  • Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
  • Use demographic data to model what additional business is likely to look like for your company
  • Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
  • Enhance your reports and presentations with maps and charts

You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.


Maptitude Training

Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, the user manual is also comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on YouTube. However many people find that a more time-effective method is to undertake training.

Aricia provides UK-based in-company training aimed at getting you started with Maptitude and more tailored training for specific needs. Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of some subjects that are covered in depth and awareness of other features so that the user can return to them as required.

Or, if you need assistance with something specific, we can help you with on-the-project coaching, so you come away with useful results immediately. Minimum 2 hours (=£220+VAT) or pro rata - we try to keep Friday mornings free for this.

Maptitude Tips

We usually change one of the tips every week or so:

Tip A: Don’t want to use postcode areas or other irregularly shaped and sized areas for analysis? Creating your own grid of squares is really simple: Tools, Editing, New Grid Layer. And you can superimpose a larger scale grid over a smaller one. But bear in mind that some grid squares will overlap the sea.

Tip B: If you want to compare the customer profiles or demographics of a couple of areas you’re interested in, you can use box plots for a different type of quick visual. Make your selection(s) first, then Dataview, Statistics, Box Plot – you could compare numbers, such as population, or density or percentages, eg of under 25-year olds.

Tip C: A prism map is a map that looks like skyscrapers and other buildings. It makes it particularly easy to spot small but important areas. All you need to do is to set, for example, the postcode district layer as working layer (an important thing in Maptitude) and then from the menus: Map, Thematic Mapping, 3D and make your choices. You can then Zoom out to see the whole of the UK – use your mouse to scroll or use the 3D controls (the controls including Zoom work by depressing left mouse key and dragging, not by just clicking on the map). And you can use the 3D controls to rotate etc.

If you'd like an alert when a fresh tip is posted, follow on Twitter:

Follow @KirstenTisdale on Twitter


Useful information provided at a good pace. Trainer very approachable

Gwennan Higham, Welsh for Adults