Mapping & GIS
We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various network design and location analysis such as:
- Facility location and weighted "centres of gravity"
- Visualise size of flows
- Allocate customers between fulfilment centres or depots
We also have also helped clients in sales and marketing:
- Identifying customer hot spots
- Prioritising sales leads
- Competitor adjacency analysis
And in areas such as managing territories for field engineers.
What is Maptitude and what else can it do?
Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:
- Know exactly where your customers are and what sites are best for your business
- Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
- Use demographic data to model what additional business is likely to look like for your company
- Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
- Enhance your reports and presentations with maps and charts
You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.
Maptitude Training
Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, the user manual is also comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on YouTube. However many people find that a more time-effective method is to undertake training.
Aricia provides in-company training through one-day courses aimed at getting you started with Maptitude and more tailored training for specific needs. Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of some subjects that are covered in depth and awareness of other features so that the user can return to them as required.
Or, if you need assistance with something specific, we can help you with on-the-project coaching, so you come away with useful results immediately. Minimum 2 hours (=£210+VAT) or pro rata - we try to keep Friday mornings free for this and are happy to meet up in one of the informal coffee areas in the Premier Inn at Banbury, or at a location of your choice with travel costs.
Maptitude Tips
We usually change one of the tips every week or so:
Tip A: I usually use the postcode rather than street address to geocode the UK as we don't have a set format for addresses: we can have no house number, house names which change when the owner does, no street, two "towns", added elements like industrial estates...
Tip B: There’s loads of demographic data for Britain in Maptitude - if you wish to see the source of that data, hover over the column title in the dataview.
Tip C: I usually use Maptitude for UK logistics studies, but here’s a map of the world I did showing the World Economic Forum’s Gender Gap Index, using the country names to import data rather than using postcodes or similar.
If you'd like an alert when a fresh tip is posted, follow on Twitter:
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