Aricia wishes all its clients, associates and website visitors ..............a great Christmas and healthy & prosperous 2018! .............And if you'd like to talk about a project ............do get in touch on 01295 758875
Conveyor While most of our projects are measured in weeks, Aricia has completed effective projects in just a few days

Mapping & GIS

We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various network design and location analysis such as:

  • Calculate weighted "centres of gravity"
  • Visualise size of flows
  • Allocate customers between fulfilment centres or depots

We also have also helped clients in sales and marketing:

  • Identifying customer hot spots
  • Prioritising sales leads
  • Competitor adjacency analysis

And in areas such as managing territories for field engineers.

Maptitude Density Grid

What is Maptitude and what else can it do?

Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:

  • Know exactly where your customers are and what sites are best for your business
  • Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
  • Use demographic data to model what additional business is likely to look like for your company
  • Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
  • Enhance your reports and presentations with maps and charts

You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.


Maptitude Training

Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, the user manual is also comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on Youtube. However many people find that a more time-effective method is to undertake training.

Aricia provides in-company training with two one-day courses: Getting Started with Maptitude and Using Maptitude for Business Analysis - this latter course is usually delivered as Day 2 of a two day training programme and assumes that trainees are familiar with the topics covered in Getting Started.

Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of subjects that are covered in depth and awareness of some features so that the user can return to them as required. Previous users of Microsoft MapPoint should note that Maptitude is more complex than MapPoint, but that is because it enables more complex analysis.

Or, if you have specific requirements, we can help you with on-the-project coaching, so you come away with useful results immediately. Minimum 2 hours (=£200+VAT) or pro rata - we try to keep Friday mornings free for this and are happy to meet up in one of the informal coffee areas in the Premier Inn at Banbury, or at a location of your choice with travel costs.

Maptitude Tips

We usually change one of the tips every week or so:

Tip A: The Display Manager allows you to control the style, visibility and label settings for the layers in a map ...and also the order of layers on the map.

Tip B: Caliper have published the 2018 dates for its UK Maptitude training

Tip C: You can export data from your map quickly into Excel - for example, the pushpins that lie within an area described by the radius tool in the drawing toolbar. Maptitude will not only export all of your customers within that radius, but also generate the distance and travel time from the centre for each one in the export.

If you'd like an alert when a fresh tip is posted, follow on Twitter:


Useful information provided at a good pace. Trainer very approachable

Gwennan Higham, Welsh for Adults