Customer analysis
Aricia has helped organisations understand their customers better through a combination of GIS/mapping and 'slicing and dicing' techniques.
Those customers could be the delivery points of a logistics operation, or any other type of consumer of products or services. The data analysed could be from an existing database, the result of surveys, performance monitoring information or a variety of other sources.
We can help you to identify hot spots of activity, offer appropriate services to different customers, identify which customers you need more business from to make a delivery visit worthwhile, or which ones your competitor is most likely to steal from you.